Syringe and sex: Nirlife Oneuse disposable syringes ads
How do you spice up a disposable syringe ad? This set of three ads by DDB Mudra for Nirma’s healthcare division Nirlife takes a shot in that direction. To inject…Continue Reading →
My school leaving certificate spells my name as Soumyadip Choudhury (সৌম্যদীপ চৌধুরী), some call me The Chaiwallah. I work and live in what is generally referred to as Delhi NCR (work in Noida, stay in Ghaziabad).A part of my work profile labels me as a journalist (of the Internet kind) and my areas of specialisation includes technology. The Internet is the primary area of personal and professional interest and I also build products for the Web. I am currently with Network18 as Technology Editor and Product Manager at IBNLive.com. In over nine years of employment, I have worked with HT Media, Career Launcher, The Times Group, NDTV and Network18 in various capacities. As a chronicler of popular culture via advertising, movies, photos and more, I maintain a popular blog, Cutting the Chai, since 2005. The blog also doubles up as a digital archive of India's popular culture.Have been hard-wired to everything tech since childhood, I have a penchant for making and repairing (and occasionally breaking) things. My wife and family suspect that I am secretly married to my laptop.Was born and brought up in Shillong and that is the place I still call home (in the physical world).
How do you spice up a disposable syringe ad? This set of three ads by DDB Mudra for Nirma’s healthcare division Nirlife takes a shot in that direction. To inject…Continue Reading →
When I got my first digital camera, I made sure that it was a model that could record video with…
Utterly, butterly, ignoramus! I am a sucker for anniversaries. They give an opportunity to celebrate something that you want to…
64 years later, Shillong is virtually unrecognisable. I could only recognise the Governor House on Bivar Road, then known as Government House, the characteristic Ward’s Lake and the Assembly House…Continue Reading →
Idea Cellular tom-toms it’s ‘ideas’ through multi-crore advertising campaigns. If only the agency that devised those ideas had also added…
Wondering if we can sue ISPs and government agencies for restricting access to legitimate content. If the courts can be…
@anirbanchow, a good old friend, still remembers the kick that landed on his butt as a result of his adamant refusal to kick the butt. A decade-and-a-half later I have…Continue Reading →
In a city like Delhi, your air conditioners should be all weather but not if you happen to be transferred…
Here’s the Cutting the Chai take on today’s Google doodle honouring the inventor of the zip, Gideon Sundback. It has…
The Hindi daily Amar Ujala (April 23, 2012) carried a home page anchor story on Cutting the Chai making Raja Harishchandra 3D 99 years after its first screening. Ravi Buleiy’s…Continue Reading →
In India, cinema isn’t just a passion. It is frenzical. We have perhaps inherited this acute addiction from the man…
For some it is the beginning of the new year, for others it marks the end of the harvest season.…