When I first saw this ad for Caravan Air-Conditioned Cigarettes, the first thought that came to my mind was “WTF is an air-conditioned cigarette?” Guessed it could be some menthol cigarette (if Emami’s Navratna Cool Talc can call itself the world’s smallest AC, why can’t a brand of minty cigarettes?).
A closer read revealed it wasn’t. The cigarettes didn’t give a cool feel when your lungs sucked in the nicotine-filled smoke. The only thing air-conditioned about them was that they were manufactured in AC conditions. Back in 1942, the advertisers believed it to be an USP.
बिक्री बढ़ रही है
अपने गुणों पर ही इसकी बिक्री हो रही हैएयर-कन्डीशन्ड गोदामों में चतुर कारीगरों द्वारा तम्बाकू मिलाई जाती है और कैरेवैन सिगरेट एयर-कन्डीशन्ड कारखानों में बनती हैं. ये अपने गुणों के कारण ही श्रेष्ठ मानी जाती हैं, क्योंकि एयर-कन्डीशन्ड होने के कारण तम्बाकू में धुल और दुसरे हानिकर परमाणु रहने की सम्भावना नष्ट हो जाती है.
प्लेन या कौर्क टिप मिलते है
२ १/२ आने की १० सिगरेट
१२ आने की ५० सिगरेट
CARAVAN
कैरेवैन एयर-कन्डीशन्ड सिगरेटनेशनल टोबैको कंपनी औफ़ इण्डिया लिमिटेड
This ad in Hindi roughly translates to:
“The sales are rising
It’s being sold due to its own qualities
Clever workers mix the tobacco in air-conditioned godowns and Caravan Cigarettes are manufactured in air-conditioned factories. Because of its qualities it is believed to be the best and it being air-conditioned there are no chances dust and other harmful particles being present.
Available in plain and cork tips
2 1/2 aanas for 10 cigarettes
12 aanas for 50 cigarettes
Caravan Air-Conditioned Cigarettes
National Tobacco Company of India Limited”
The National Tobacco Company of India Limited was merged with Duncans Industries in 1977.
