Devika Rani appeared in a Palmolive soap advertisement, much before Leela Chitnis’ famous ad for Lux in 1941.
Unlike now, not many actresses from the early years of Indian cinema appeared in advertisements. One of the most famous ad appearances from that era was of India’s first Lux celebrity endorser – Leela Chitnis in 1941.
Devika Rani, who is also referred to as The First Lady of Indian Cinema, advertised for a competing product – Palmolive soap – a few years earlier in 1938.
The modern girl is not satisfied with a beautiful complexion. She wants to be young and beautiful all over. She follows the advice of over 20,000 beauty specialists who recommend daily use of Palmolive Soap.
Palmolive is made from a secret blend of olive and palm oils–nature’s own beautifiers. Its rich velvety olive oil lather–different from any other–brings new youth, new beauty and freshness to your whole skin.
Palmolive contains no animal fats whatsoever. Use it morning and night for face and body to keep them smooth, youthful and lovely.
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Devika Rani, also advertised for other beauty products such as Afghan Soap. The 1938 Palmolive Soap ad is sourced from the December 4, 1938 issue of The Illustrated Weekly of India.
