On June 24 ended the inaugural season of Vintage Indian Advertisements on Cutting the Chai, featuring 61 print ads in a dozen instalments. Today begins Season Two. The last season was sourced from Indrajal Comics, the ads in this one adorned the pages of Reader’s Digest, scrounged from Shillong’s popular second-hand bookseller Barua & Sons at Thana Road, trunks and cartons in my Shillong home and Delhi’s Daryaganj Sunday market. This season is expected to last longer. Will try to post a few ads daily; or at worst every other day.

[Click on images for a bigger view]

Fiat - The Premier Automobiles Ltd
Fiat – The Premier Automobiles Ltd.

Lux (Nanda)
Lux (Nanda – Star of Teen Devian)

Tata Textiles
Tata Textiles

Johnson's Baby Powder
Johnson’s Baby Powder

Gold Coin - Real Apple Juice (Dyer Meakin Breweries Ltd)
Gold Coin – Real Apple Juice (Dyer Meakin Breweries Ltd)

Ads from November 1965

PS: Dwaipayan was a great help during the Shillong leg of the collection effort.

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6 Comments

Season Two – Vintage Indian Advertisements

  1. <>Dwaipayan<> Yes, I’m at it again.<>i_am_not_who_i_am<> I had thought about that, but then it’s too much of an effort. Occassional research on things that interest me is more fun, even though there is no money involved.

  2. Loving it!! where did the gold coin apple juice ad come from? looks like they got clever with a photo from some phoren magazine(copyrights? who needs them anyway?!)

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